{"id":959,"date":"2025-09-26T17:09:20","date_gmt":"2025-09-26T09:09:20","guid":{"rendered":"https:\/\/mooda.com.cn\/?page_id=959"},"modified":"2025-09-26T17:09:20","modified_gmt":"2025-09-26T09:09:20","slug":"%e6%98%8e%e8%8c%a8%e4%bc%af%e6%a0%bc%ef%bc%9a%ef%bc%88%e4%ba%8c%ef%bc%89%e4%b8%ba%e4%bb%80%e4%b9%88%e6%88%98%e7%95%a5%e4%b8%8d%e6%98%af%e8%ae%a1%e5%88%92%e5%87%ba%e6%9d%a5%e7%9a%84%ef%bc%9f","status":"publish","type":"page","link":"https:\/\/mooda.com.cn\/?page_id=959","title":{"rendered":"\u660e\u8328\u4f2f\u683c\uff1a\uff08\u4e8c\uff09\u4e3a\u4ec0\u4e48\u6218\u7565\u4e0d\u662f\u8ba1\u5212\u51fa\u6765\u7684\uff1f"},"content":{"rendered":"\n<iframe style=\"width: 100%; aspect-ratio: 16\/9;\" src=\"\/\/player.bilibili.com\/player.html?isOutside=true&#038;bvid=BV19tp2zFE8Z&#038;p=1&#038;autoplay=0\" scrolling=\"no\" border=\"0\" frameborder=\"no\" framespacing=\"0\" allowfullscreen=\"true\"><\/iframe>\n\n\n\n<p>\u6218\u7565\u771f\u7684\u80fd\u5b8c\u5168\u89c4\u5212\u597d\u5417\uff1f\u660e\u8328\u4f2f\u683c\u5728\u300a\u6218\u7565\u5386\u7a0b\u300b\u4e2d\u63d0\u51fa\u4e86\u201c\u523b\u610f\u6218\u7565\u201d\u4e0e\u201c\u6d8c\u73b0\u6218\u7565\u201d\u7684\u6982\u5ff5\uff0c\u6307\u51fa\u771f\u6b63\u6709\u6548\u7684\u6218\u7565\u5f80\u5f80\u4e0d\u662f\u8ba1\u5212\u51fa\u6765\u7684\uff0c\u800c\u662f\u5728\u884c\u52a8\u4e0e\u53cd\u9988\u4e2d\u9010\u6b65\u5f62\u6210\u7684\u3002\u4ed6\u5f3a\u8c03\u6218\u7565\u662f\u4e00\u79cd\u201c\u6a21\u5f0f\u201d\uff0c\u662f\u7ec4\u7ec7\u957f\u671f\u884c\u4e3a\u7684\u8f68\u8ff9\u3002\u5bf9\u4f01\u4e1a\u7ba1\u7406\u8005\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u4e0d\u5fc5\u8ff7\u4fe1\u84dd\u56fe\uff0c\u800c\u8981\u5584\u4e8e\u5b66\u4e60\u3001\u62e5\u62b1\u4e0d\u786e\u5b9a\u6027\uff0c\u8ba9\u6218\u7565\u5728\u5b9e\u8df5\u4e2d\u4e0d\u65ad\u751f\u957f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"392\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-59.png\" alt=\"\" class=\"wp-image-960\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-59.png 587w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-59-300x200.png 300w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/figure><\/div>\n\n\n<p>\u6211\u4eec\u4e60\u60ef\u628a\u6218\u7565\u5f53\u4f5c\u201c\u84dd\u56fe\u201d\uff1a\u7531\u8463\u4e8b\u4f1a\u5236\u5b9a\u4e00\u4e2a\u8ba1\u5212\u84dd\u56fe\uff0c\u7136\u540e\u4f01\u4e1a\u7167\u7740\u6267\u884c\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u73b0\u5b9e\u60c5\u51b5\u5374\u5e38\u5e38\u4e0d\u540c\u3002\u5f88\u591a\u4f01\u4e1a\u53d1\u73b0\uff0c\u771f\u6b63\u6210\u529f\u7684\u6218\u7565\uff0c\u5f80\u5f80\u662f\u4e00\u8def\u8bd5\u9519\u3001\u4fee\u6b63\u3001\u8c03\u6574\u4e2d\u201c\u957f\u201d\u51fa\u6765\u7684\uff0c\u800c\u4e0d\u662f\u4e00\u5f00\u59cb\u5c31\u5199\u5728\u7eb8\u4e0a\u7684\u8ba1\u5212\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u6218\u7565\u5230\u5e95\u662f\u8ba1\u5212\u51fa\u6765\u7684\uff0c\u8fd8\u662f\u5728\u5b9e\u8df5\u4e2d\u9010\u6e10\u5f62\u6210\u7684\uff1f<\/p>\n\n\n\n<p>\u57281990\u5e74\u4ee3\uff0c\u52a0\u62ff\u5927\u5b66\u8005\u660e\u8328\u4f2f\u683c\uff08Henry Mintzberg \uff09\u7528\u4e00\u672c\u4e66\uff0c\u6380\u8d77\u4e86\u5bf9\u4f20\u7edf\u6218\u7565\u89c4\u5212\u7684\u53cd\u601d\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u300a\u6218\u7565\u5386\u7a0b\u300b\uff08Strategy Safari, 1998\uff0c\u4e0e Bruce Ahlstrand\u3001Joseph Lampel \u5408\u8457\uff09<\/p>\n\n\n\n<p>\u4ee5\u53ca\u66f4\u65e9\u7684\u300a\u6218\u7565\u89c4\u5212\u7684\u5174\u8870\u300b\uff08The Rise and Fall of Strategic Planning, 1994\uff09\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u4f20\u7edf\u6218\u7565\u7684\u56f0\u5883<\/strong><\/p>\n\n\n\n<p>\u5728\u5b89\u7d22\u592b\u7684\u4f53\u7cfb\u91cc\uff0c\u6218\u7565\u662f\u4e00\u4e2a\u7cfb\u7edf\u89c4\u5212\u8fc7\u7a0b\uff1b\u5728\u6ce2\u7279\u7684\u6846\u67b6\u4e0b\uff0c\u6218\u7565\u662f\u5b9a\u4f4d\u4e0e\u53d6\u820d\u3002<\/p>\n\n\n\n<p>\u4f46\u65e0\u8bba\u54ea\u79cd\uff0c\u90fd\u9ed8\u8ba4\u4f01\u4e1a\u80fd\u591f\u201c\u5148\u5236\u5b9a\u8ba1\u5212\uff0c\u518d\u4e25\u683c\u6267\u884c\u201d\u3002<\/p>\n\n\n\n<p>\u660e\u8328\u4f2f\u683c\u654f\u9510\u5730\u6307\u51fa\uff1a<\/p>\n\n\n\n<p>\u5728\u9ad8\u5ea6\u4e0d\u786e\u5b9a\u3001\u53d8\u5316\u5feb\u901f\u7684\u73af\u5883\u91cc\uff0c\u8ba1\u5212\u5f80\u5f80\u8d76\u4e0d\u4e0a\u53d8\u5316\u3002<\/p>\n\n\n\n<p>\u771f\u6b63\u6709\u6548\u7684\u6218\u7565\uff0c\u5e38\u5e38\u4e0d\u662f\u4e8b\u5148\u8bbe\u5b9a\u597d\u7684\uff0c\u800c\u662f\u968f\u7740\u884c\u52a8\u4e0e\u73af\u5883\u4e92\u52a8\u9010\u6e10\u5f62\u6210\u3002<\/p>\n\n\n\n<p>\u4ed6\u628a\u8fd9\u79cd\u6218\u7565\uff0c\u79f0\u4e3a\u6d8c\u73b0\u6218\u7565\uff08Emergent Strategy\uff09\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u6d8c\u73b0\u6218\u7565\u7684\u6982\u5ff5<\/strong><\/p>\n\n\n\n<p>\u660e\u8328\u4f2f\u683c\u63d0\u51fa\uff0c\u6218\u7565\u6709\u4e24\u79cd\u5f62\u6001\uff1a<\/p>\n\n\n\n<p><strong>1. \u523b\u610f\u6218\u7565\uff08Deliberate Strategy\uff09<\/strong><\/p>\n\n\n\n<p>\u81ea\u4e0a\u800c\u4e0b\uff0c\u7531\u9ad8\u5c42\u8bbe\u8ba1\u4e0e\u660e\u786e\u89c4\u5212\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff1a\u4e00\u5bb6\u4f01\u4e1a\u5236\u5b9a\u4e94\u5e74\u5185\u8fdb\u5165\u65b0\u80fd\u6e90\u5e02\u573a\u7684\u8ba1\u5212\u3002<\/p>\n\n\n\n<p><strong>2. \u6d8c\u73b0\u6218\u7565\uff08Emergent Strategy\uff09<\/strong><\/p>\n\n\n\n<p>\u81ea\u4e0b\u800c\u4e0a\uff0c\u5728\u65e5\u5e38\u884c\u52a8\u3001\u5c1d\u8bd5\u4e0e\u53cd\u9988\u4e2d\u9010\u6e10\u663e\u73b0\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff1a3M \u5458\u5de5\u5728\u5c1d\u8bd5\u7814\u53d1\u5f3a\u529b\u80f6\u65f6\uff0c\u610f\u5916\u53d1\u660e\u4e86\u4fbf\u5229\u8d34\uff0c\u6700\u7ec8\u5f62\u6210\u65b0\u7684\u6218\u7565\u65b9\u5411\u3002<\/p>\n\n\n\n<p>\u660e\u8328\u4f2f\u683c\u5e76\u4e0d\u662f\u5426\u8ba4\u6218\u7565\u8ba1\u5212\uff0c\u800c\u662f\u66f4\u52a0\u5f3a\u8c03\uff1a\u6218\u7565\u5f80\u5f80\u662f\u523b\u610f\u4e0e\u6d8c\u73b0\u7684\u7ed3\u5408\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u6218\u7565\u7684<\/strong><strong>\u201c\u6a21\u5f0f\u201d\u89c2<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"552\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-60.png\" alt=\"\" class=\"wp-image-961\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-60.png 815w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-60-300x203.png 300w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-60-768x520.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<p>\u5728\u300a\u6218\u7565\u5386\u7a0b\u300b\u4e2d\uff0c\u660e\u8328\u4f2f\u683c\u63d0\u51fa\u4e86\u201c\u6218\u7565\u662f\u6a21\u5f0f\uff08Pattern\uff09\u201d\u7684\u6982\u5ff5\uff1a<\/p>\n\n\n\n<p>\u6218\u7565\u4e0d\u662f\u5355\u6b21\u51b3\u7b56\uff0c\u800c\u662f\u7ec4\u7ec7\u957f\u671f\u884c\u4e3a\u7684\u8f68\u8ff9\u3002<\/p>\n\n\n\n<p>\u5c31\u50cf\u4f01\u4e1a\u6bcf\u5929\u8d70\u51fa\u7684\u811a\u5370\uff0c\u56de\u5934\u770b\uff0c\u5b83\u4eec\u8fde\u6210\u4e00\u6761\u8def\uff0c\u8fd9\u5c31\u662f\u6218\u7565\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u201c\u6218\u7565\u5373\u6a21\u5f0f\u201d\u7684\u7406\u89e3\uff0c\u628a\u6218\u7565\u7814\u7a76\u4ece\u201c\u8ba1\u5212\u8868\u201d\u8f6c\u5411\u4e86\u201c\u5b9e\u8df5\u8fc7\u7a0b\u201d\uff0c\u66f4\u7b26\u5408\u4f01\u4e1a\u771f\u5b9e\u60c5\u51b5\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u4e0e\u5176\u4ed6\u5b66\u8005\u7684\u5bf9\u6bd4<\/strong><\/p>\n\n\n\n<p>\u5b89\u7d22\u592b\uff1a\u6218\u7565\u662f\u7406\u6027\u89c4\u5212\u2192 \u201c\u5199\u5728\u7eb8\u4e0a\u7684\u84dd\u56fe\u201d\u3002<\/p>\n\n\n\n<p>\u6ce2\u7279\uff1a\u6218\u7565\u662f\u5e02\u573a\u5b9a\u4f4d\u2192 \u201c\u5728\u7ade\u4e89\u4e2d\u627e\u5230\u72ec\u7279\u4f4d\u7f6e\u201d\u3002<\/p>\n\n\n\n<p>\u660e\u8328\u4f2f\u683c\uff1a\u6218\u7565\u662f\u5b9e\u8df5\u6a21\u5f0f\u2192 \u201c\u8d70\u7740\u8d70\u7740\uff0c\u8def\u5c31\u51fa\u6765\u4e86\u201d\u3002<\/p>\n\n\n\n<p>\u4e09\u8005\u4e4b\u95f4\u5e76\u4e0d\u662f\u51b2\u7a81\uff0c\u800c\u662f\u4e92\u8865\uff1a<\/p>\n\n\n\n<p>\u5b89\u7d22\u592b\u63d0\u4f9b\u4e86\u7cfb\u7edf\u6027\u65b9\u6cd5\uff0c<\/p>\n\n\n\n<p>\u6ce2\u7279\u63d0\u4f9b\u4e86\u7ade\u4e89\u5206\u6790\u5de5\u5177\uff0c<\/p>\n\n\n\n<p>\u660e\u8328\u4f2f\u683c\u5219\u63d0\u9192\u7ba1\u7406\u8005\uff1a\u73b0\u5b9e\u8fdc\u6bd4\u7406\u8bba\u66f4\u590d\u6742\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u4f01\u4e1a\u5b9e\u8df5\u7684\u610f\u4e49<\/strong><\/p>\n\n\n\n<p><strong>1. \u4e0d\u5fc5\u8ff7\u4fe1\u89c4\u5212<\/strong><\/p>\n\n\n\n<p>\u89c4\u5212\u6709\u4ef7\u503c\uff0c\u4f46\u4e0d\u8981\u6307\u671b\u5b83\u80fd\u9884\u6d4b\u4e00\u5207\u3002<\/p>\n\n\n\n<p>\u7279\u522b\u662f\u5728\u52a8\u8361\u7684\u65f6\u4ee3\uff0c\u8fc7\u4e8e\u4f9d\u8d56\u8ba1\u5212\u53cd\u800c\u4f1a\u5931\u7075\u3002<\/p>\n\n\n\n<p><strong>2. \u91cd\u89c6\u53cd\u9988\u673a\u5236<\/strong><\/p>\n\n\n\n<p>\u6218\u7565\u9700\u8981\u52a8\u6001\u8c03\u6574\u3002<\/p>\n\n\n\n<p>\u4e3e\u4f8b\uff1a\u4f01\u4e1a\u5728\u56fd\u9645\u5e02\u573a\u7684\u6269\u5f20\uff0c\u5e76\u4e0d\u662f\u4e00\u5f00\u59cb\u5c31\u8bbe\u8ba1\u597d\u7684\uff0c\u800c\u662f\u6839\u636e\u5e02\u573a\u53cd\u9988\u4e0d\u65ad\u8fed\u4ee3\u3002<\/p>\n\n\n\n<p><strong>3. \u5141\u8bb8\u8bd5\u9519\u4e0e\u63a2\u7d22<\/strong><\/p>\n\n\n\n<p>\u7ed9\u56e2\u961f\u4e00\u5b9a\u81ea\u7531\u5ea6\uff0c\u8ba9\u6218\u7565\u6709\u201c\u6d8c\u73b0\u201d\u7684\u53ef\u80fd\u3002<\/p>\n\n\n\n<p>\u6848\u4f8b\uff1a\u8c37\u6b4c\u201c20%\u81ea\u7531\u65f6\u95f4\u201d\u653f\u7b56\uff0c\u8bde\u751f\u4e86 Gmail \u548c Google News\u3002<\/p>\n\n\n\n<p><strong>4. \u6218\u7565\u662f\u5b66\u4e60\u8fc7\u7a0b<\/strong><\/p>\n\n\n\n<p>\u7ba1\u7406\u8005\u8981\u5b66\u4f1a\u4ece\u884c\u52a8\u4e2d\u53cd\u601d\uff0c\u800c\u4e0d\u662f\u7b49\u5f85\u201c\u5b8c\u7f8e\u8ba1\u5212\u201d\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u5bf9\u7ba1\u7406\u8005\u7684\u542f\u793a<\/strong><\/p>\n\n\n\n<p>\u6218\u7565\u4e0d\u662f\u4e00\u6b21\u6027\u6587\u4ef6\uff0c\u800c\u662f\u52a8\u6001\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u5728\u52a8\u8361\u73af\u5883\u4e0b\uff0c\u7ba1\u7406\u8005\u66f4\u5e94\u8be5\u5efa\u7acb\u201c\u5b66\u4e60\u578b\u7ec4\u7ec7\u201d\uff0c\u628a\u6218\u7565\u5f53\u4f5c\u6301\u7eed\u8bd5\u9a8c\u548c\u53cd\u9988\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u4e0d\u8981\u53ea\u95ee\u201c\u6218\u7565\u662f\u4ec0\u4e48\u201d\uff0c\u66f4\u8981\u95ee\u201c\u6218\u7565\u662f\u600e\u4e48\u5f62\u6210\u7684\u201d\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u7ed3\u5c3e\u4e0e\u91d1\u53e5<\/strong><\/p>\n\n\n\n<p>\u660e\u8328\u4f2f\u683c\u7528\u4e00\u53e5\u8bdd\u98a0\u8986\u4e86\u6211\u4eec\u5bf9\u6218\u7565\u7684\u7406\u89e3\uff1a<\/p>\n\n\n\n<p>\u201c\u6218\u7565\u4e0d\u662f\u9884\u5148\u5199\u597d\u7684\u84dd\u56fe\uff0c\u800c\u662f\u884c\u52a8\u4e2d\u7559\u4e0b\u7684\u8f68\u8ff9\u3002\u201d<\/p>\n\n\n\n<p>\u5bf9\u4f01\u4e1a\u7ba1\u7406\u8005\u6765\u8bf4\uff0c\u7406\u89e3\u201c\u6d8c\u73b0\u6218\u7565\u201d\uff0c\u610f\u5473\u7740\u4e0d\u518d\u88ab\u8ba1\u5212\u675f\u7f1a\uff0c\u800c\u662f\u628a\u63e1\u53d8\u5316\uff0c\u901a\u8fc7\u5b66\u4e60\u578b\u7ec4\u7ec7\uff0c\u62e5\u62b1\u4e0d\u786e\u5b9a\u6027\uff0c\u8ba9\u6218\u7565\u5728\u5b9e\u8df5\u4e2d\u751f\u957f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6218\u7565\u771f\u7684\u80fd\u5b8c\u5168\u89c4\u5212\u597d\u5417\uff1f\u660e\u8328\u4f2f\u683c\u5728\u300a\u6218\u7565\u5386\u7a0b\u300b\u4e2d\u63d0\u51fa\u4e86\u201c\u523b\u610f\u6218\u7565\u201d\u4e0e\u201c\u6d8c\u73b0\u6218\u7565\u201d\u7684\u6982\u5ff5\uff0c\u6307\u51fa\u771f\u6b63\u6709\u6548\u7684\u6218\u7565\u5f80\u5f80 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