{"id":898,"date":"2025-09-17T11:25:57","date_gmt":"2025-09-17T03:25:57","guid":{"rendered":"https:\/\/mooda.com.cn\/?page_id=898"},"modified":"2025-09-17T11:25:57","modified_gmt":"2025-09-17T03:25:57","slug":"%e6%88%98%e7%95%a5%e4%b9%8b%e7%8e%8b%e6%b3%a2%e7%89%b9%ef%bc%88%e4%ba%8c%ef%bc%89%e4%ba%94%e5%8a%9b%e6%a8%a1%e5%9e%8b%e4%b8%8e%e4%b8%89%e5%a4%a7%e6%88%98%e7%95%a5","status":"publish","type":"page","link":"https:\/\/mooda.com.cn\/?page_id=898","title":{"rendered":"\u6218\u7565\u4e4b\u738b\u6ce2\u7279\uff08\u4e8c\uff09\u4e94\u529b\u6a21\u578b\u4e0e\u4e09\u5927\u6218\u7565"},"content":{"rendered":"\n<p>1980\u5e74\uff0c\u300a\u7ade\u4e89\u6218\u7565\u300b\u6a2a\u7a7a\u51fa\u4e16\u3002\u6ce2\u7279\u5728\u4e66\u4e2d\u63d0\u51fa\u201c\u4e94\u529b\u6a21\u578b\u201d\u201c\u4e09\u5927\u6218\u7565\u201d\u548c\u201c\u4ef7\u503c\u94fe\u5206\u6790\u201d\uff0c\u4e3a\u4f01\u4e1a\u6307\u660e\u7ade\u4e89\u53d6\u80dc\u4e4b\u9053\u3002\u672c\u671f\u6df1\u5165\u89e3\u6790\u8fd9\u4e9b\u5de5\u5177\u7684\u7cbe\u9ad3\uff0c\u63a2\u8ba8\u5b83\u4eec\u4e3a\u4f55\u80fd\u6210\u4e3aMBA\u8bfe\u5802\u548c\u4f01\u4e1a\u6218\u7565\u5206\u6790\u7684\u5fc5\u4fee\u6846\u67b6\uff0c\u76f4\u5230\u4eca\u5929\u4ecd\u7136\u88ab\u5e7f\u6cdb\u4f7f\u7528\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u300a\u7ade\u4e89\u6218\u7565\u300b\u7684\u95ee\u4e16<\/strong><\/p>\n\n\n\n<p>1980\u5e74\uff0c\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279\u51fa\u7248\u4e86\u7b2c\u4e00\u672c\u91cd\u91cf\u7ea7\u8457\u4f5c\u300a\u7ade\u4e89\u6218\u7565\u300b\uff08Competitive Strategy\uff09\u3002\u8fd9\u672c\u4e66\u4e0d\u4ec5\u5960\u5b9a\u4e86\u4ed6\u201c\u6218\u7565\u5927\u5e08\u201d\u7684\u5730\u4f4d\uff0c\u66f4\u5f7b\u5e95\u6539\u53d8\u4e86\u4f01\u4e1a\u548c\u5b66\u672f\u754c\u770b\u5f85\u7ade\u4e89\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"1024\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-29-653x1024.png\" alt=\"\" class=\"wp-image-900\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-29-653x1024.png 653w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-29-191x300.png 191w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-29-768x1204.png 768w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-29-980x1536.png 980w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-29.png 1080w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/figure><\/div>\n\n\n<p>\u5728\u90a3\u4e4b\u524d\uff0c\u5f88\u591a\u4f01\u4e1a\u6218\u7565\u7814\u7a76\u4f9d\u8d56\u6848\u4f8b\u548c\u7ecf\u9a8c\u603b\u7ed3\uff0c\u7f3a\u5c11\u4e00\u5957\u7cfb\u7edf\u3001\u53ef\u64cd\u4f5c\u7684\u6846\u67b6\u3002<\/p>\n\n\n\n<p>\u6ce2\u7279\u501f\u9274\u4ea7\u4e1a\u7ec4\u7ec7\u7ecf\u6d4e\u5b66\u7684\u903b\u8f91\uff0c\u628a\u884c\u4e1a\u5229\u6da6\u7387\u548c\u7ade\u4e89\u538b\u529b\u62c6\u89e3\u4e3a\u6e05\u6670\u7684\u8981\u7d20\uff0c\u63d0\u51fa\u4e86\u8457\u540d\u7684\u4e94\u529b\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u8fd9\u5957\u5de5\u5177\u8ba9\u4f01\u4e1a\u53ef\u4ee5\u50cf\u5de5\u7a0b\u5e08\u505a\u5206\u6790\u4e00\u6837\uff0c\u7406\u6027\u5730\u5256\u6790\u7ade\u4e89\u73af\u5883\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u4e94\u529b\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u5728\u6ce2\u7279\u770b\u6765\uff0c\u4e00\u4e2a\u884c\u4e1a\u7684\u5438\u5f15\u529b\u2014\u2014\u4e5f\u5c31\u662f\u80fd\u4e0d\u80fd\u8d5a\u94b1\u2014\u2014\u5e76\u4e0d\u53d6\u51b3\u4e8e\u4f01\u4e1a\u81ea\u8eab\u7684\u52aa\u529b\uff0c\u800c\u662f\u7531\u4e94\u79cd\u529b\u91cf\u5171\u540c\u51b3\u5b9a\u7684\u3002<\/p>\n\n\n\n<ul>\n<li>\u65b0\u8fdb\u5165\u8005\u7684\u5a01\u80c1<\/li>\n<\/ul>\n\n\n\n<p>\u65b0\u73a9\u5bb6\u8fdb\u5165\u4f1a\u5e26\u6765\u4ea7\u80fd\u589e\u52a0\u3001\u4ef7\u683c\u4e0b\u964d\u3001\u5229\u6da6\u88ab\u7a00\u91ca\u3002\u5982\u679c\u8fdb\u5165\u95e8\u69db\u9ad8\uff08\u5982\u9700\u8981\u5de8\u989d\u8d44\u672c\u3001\u4e13\u5229\u4fdd\u62a4\u3001\u6e20\u9053\u63a7\u5236\uff09\uff0c\u884c\u4e1a\u5229\u6da6\u5c31\u66f4\u5b89\u5168\u3002<\/p>\n\n\n\n<ul>\n<li>\u66ff\u4ee3\u54c1\u7684\u5a01\u80c1<\/li>\n<\/ul>\n\n\n\n<p>\u5373\u4fbf\u76f4\u63a5\u7ade\u4e89\u8005\u4e0d\u591a\uff0c\u5982\u679c\u5b58\u5728\u53ef\u4ee5\u66ff\u4ee3\u7684\u4ea7\u54c1\uff0c\u5229\u6da6\u4e5f\u4f1a\u53d7\u5230\u6324\u538b\u3002\u6bd4\u5982\uff0c\u667a\u80fd\u624b\u673a\u51e0\u4e4e\u66ff\u4ee3\u4e86\u76f8\u673a\u3001\u95f9\u949f\u548c\u97f3\u4e50\u64ad\u653e\u5668\u3002<\/p>\n\n\n\n<ul>\n<li>\u4f9b\u5e94\u5546\u7684\u8bae\u4ef7\u80fd\u529b<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u4f9b\u5e94\u5546\u9ad8\u5ea6\u96c6\u4e2d\u3001\u66ff\u4ee3\u9009\u62e9\u5c11\uff0c\u4ed6\u4eec\u5c31\u80fd\u63d0\u9ad8\u4ef7\u683c\uff0c\u4fb5\u8680\u4f01\u4e1a\u5229\u6da6\u3002\u6bd4\u5982\uff0c\u82af\u7247\u4f9b\u5e94\u5546\u5bf9\u5927\u591a\u6570\u667a\u80fd\u624b\u673a\u5382\u5546\u7684\u8bae\u4ef7\u529b\u5c31\u975e\u5e38\u5f3a\u3002<\/p>\n\n\n\n<ul>\n<li>\u4e70\u65b9\u7684\u8bae\u4ef7\u80fd\u529b<\/li>\n<\/ul>\n\n\n\n<p>\u987e\u5ba2\u6570\u91cf\u5c11\u3001\u4fe1\u606f\u5145\u5206\u65f6\uff0c\u4ed6\u4eec\u5c31\u80fd\u538b\u4ef7\u3001\u8981\u6c42\u66f4\u591a\u670d\u52a1\u3002\u96f6\u552e\u5de8\u5934\u6c83\u5c14\u739b\u5c31\u662f\u5178\u578b\u7684\u201c\u5f3a\u52bf\u4e70\u65b9\u201d\uff0c\u5f80\u5f80\u80fd\u903c\u8feb\u4f9b\u5e94\u5546\u964d\u4ef7\u3002<\/p>\n\n\n\n<ul>\n<li>\u73b0\u6709\u7ade\u4e89\u8005\u4e4b\u95f4\u7684\u5bf9\u6297<\/li>\n<\/ul>\n\n\n\n<p>\u5f53\u884c\u4e1a\u4e2d\u73a9\u5bb6\u4f17\u591a\u3001\u4ea7\u54c1\u540c\u8d28\u5316\u4e25\u91cd\u65f6\uff0c\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\uff0c\u4ef7\u683c\u6218\u5f80\u5f80\u6210\u4e3a\u5e38\u6001\u3002\u6bd4\u5982\u822a\u7a7a\u4e1a\u5c31\u662f\u9ad8\u7ade\u4e89\u3001\u4f4e\u5229\u6da6\u7684\u5178\u578b\u884c\u4e1a\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"436\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-30.png\" alt=\"\" class=\"wp-image-901\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-30.png 491w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-30-300x266.png 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure><\/div>\n\n\n<p>\u6ce2\u7279\u5f3a\u8c03\uff0c\u8fd9\u4e94\u79cd\u529b\u91cf\u5171\u540c\u5851\u9020\u4e86\u884c\u4e1a\u7ed3\u6784\uff0c\u800c\u884c\u4e1a\u7ed3\u6784\u51b3\u5b9a\u4e86\u4f01\u4e1a\u7684\u5229\u6da6\u7a7a\u95f4\u3002\u4f01\u4e1a\u5982\u679c\u60f3\u8981\u5728\u957f\u671f\u5185\u83b7\u5f97\u4f18\u52bf\uff0c\u5c31\u5fc5\u987b\u7406\u89e3\u5e76\u5e94\u5bf9\u8fd9\u4e9b\u529b\u91cf\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u4e09\u79cd\u57fa\u672c\u6218\u7565<\/strong><\/p>\n\n\n\n<p>\u5728\u300a\u7ade\u4e89\u6218\u7565\u300b\u4e2d\uff0c\u6ce2\u7279\u63d0\u51fa\u4f01\u4e1a\u5fc5\u987b\u5728\u4e09\u79cd\u6218\u7565\u4e2d\u505a\u51fa\u9009\u62e9\uff0c\u5426\u5219\u5c06\u9677\u5165\u201c\u5361\u5728\u4e2d\u95f4\u201d\u7684\u5c34\u5c2c\u5883\u5730\u3002<\/p>\n\n\n\n<ul>\n<li>\u6210\u672c\u9886\u5148\uff08Cost Leadership\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u4f01\u4e1a\u901a\u8fc7\u89c4\u6a21\u6548\u5e94\u3001\u6280\u672f\u4f18\u5316\u548c\u6210\u672c\u63a7\u5236\uff0c\u4ee5\u4f4e\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u6210\u672c\u63d0\u4f9b\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4ece\u800c\u83b7\u5f97\u5e02\u573a\u4f18\u52bf\u3002\u4ee3\u8868\u6848\u4f8b\u662f\u5927\u578b\u7535\u5546\u4f01\u4e1a\uff0c\u5b83\u4eec\u51ed\u501f\u5e9e\u5927\u7684\u4f9b\u5e94\u94fe\u4f53\u7cfb\uff0c\u628a\u4ef7\u683c\u538b\u5230\u6700\u4f4e\u3002<\/p>\n\n\n\n<ul>\n<li>\u5dee\u5f02\u5316\uff08Differentiation\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u4f01\u4e1a\u901a\u8fc7\u521b\u65b0\u3001\u54c1\u724c\u6216\u72ec\u7279\u670d\u52a1\uff0c\u4f7f\u4ea7\u54c1\u4e0e\u4f17\u4e0d\u540c\uff0c\u4ece\u800c\u8d62\u5f97\u987e\u5ba2\u7684\u6ea2\u4ef7\u3002\u82f9\u679c\u662f\u5178\u578b\u6848\u4f8b\uff0c\u5b83\u5e76\u975e\u6700\u4fbf\u5b9c\uff0c\u4f46\u51ed\u501f\u8bbe\u8ba1\u4e0e\u4f53\u9a8c\u53ca\u751f\u6001\uff0c\u8ba9\u6d88\u8d39\u8005\u613f\u610f\u652f\u4ed8\u66f4\u9ad8\u4ef7\u683c\u3002<\/p>\n\n\n\n<ul>\n<li>\u96c6\u4e2d\u5316\uff08Focus\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u4f01\u4e1a\u9009\u62e9\u5728\u7279\u5b9a\u7684\u7ec6\u5206\u5e02\u573a\u6df1\u8015\uff0c\u4e13\u6ce8\u4e8e\u67d0\u4e00\u7c7b\u5ba2\u6237\u6216\u67d0\u4e00\u533a\u57df\uff0c\u4ece\u800c\u5f62\u6210\u72ec\u7279\u4f18\u52bf\u3002\u6bd4\u5982\u52b3\u65af\u83b1\u65af\uff0c\u5b83\u5e76\u4e0d\u8ffd\u6c42\u5927\u4f17\u5e02\u573a\uff0c\u800c\u662f\u4e13\u6ce8\u8d85\u9ad8\u7aef\u7ec6\u5206\u5e02\u573a\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"356\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-31.png\" alt=\"\" class=\"wp-image-902\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-31.png 573w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-31-300x186.png 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/figure><\/div>\n\n\n<p><br>\u6ce2\u7279\u63d0\u9192\uff0c\u4f01\u4e1a\u5fc5\u987b\u5728\u4e09\u79cd\u6218\u7565\u4e2d\u505a\u51fa\u660e\u786e\u9009\u62e9\uff0c\u5426\u5219\u201c\u60f3\u8981\u9762\u9762\u4ff1\u5230\u201d\u7684\u7ed3\u679c\u5f80\u5f80\u662f\u4ec0\u4e48\u4e5f\u505a\u4e0d\u597d\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u4ef7\u503c\u94fe<\/strong><\/p>\n\n\n\n<p>\u57281985\u5e74\u51fa\u7248\u7684\u300a\u7ade\u4e89\u4f18\u52bf\u300b\uff08Competitive Advantage\uff09\u4e2d\uff0c\u6ce2\u7279\u8fdb\u4e00\u6b65\u63d0\u51fa\u4e86\u4ef7\u503c\u94fe\u5206\u6790\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-33-684x1024.png\" alt=\"\" class=\"wp-image-904\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-33-684x1024.png 684w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-33-200x300.png 200w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-33-768x1149.png 768w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-33-1027x1536.png 1027w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-33.png 1080w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/div>\n\n\n<p>\u4ed6\u628a\u4f01\u4e1a\u770b\u4f5c\u7531\u4e00\u7cfb\u5217\u4ef7\u503c\u6d3b\u52a8\u7ec4\u6210\uff1a\u91c7\u8d2d\u3001\u751f\u4ea7\u3001\u7269\u6d41\u3001\u5e02\u573a\u3001\u9500\u552e\u3001\u670d\u52a1\u7b49\u3002\u6bcf\u4e00\u4e2a\u73af\u8282\u90fd\u65e2\u53ef\u80fd\u662f\u6210\u672c\u7684\u6765\u6e90\uff0c\u4e5f\u53ef\u80fd\u662f\u5dee\u5f02\u5316\u7684\u673a\u4f1a\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"317\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-34.png\" alt=\"\" class=\"wp-image-905\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-34.png 674w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-34-300x141.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" 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&hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mooda.com.cn\/?page_id=898\" class=\"more-link\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">\u201c\u6218\u7565\u4e4b\u738b\u6ce2\u7279\uff08\u4e8c\uff09\u4e94\u529b\u6a21\u578b\u4e0e\u4e09\u5927\u6218\u7565\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/898"}],"collection":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=898"}],"version-history":[{"count":1,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/898\/revisions"}],"predecessor-version":[{"id":906,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/898\/revisions\/906"}],"wp:attachment":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}