{"id":891,"date":"2025-09-17T11:22:43","date_gmt":"2025-09-17T03:22:43","guid":{"rendered":"https:\/\/mooda.com.cn\/?page_id=891"},"modified":"2025-09-17T11:22:43","modified_gmt":"2025-09-17T03:22:43","slug":"%e6%88%98%e7%95%a5%e4%b9%8b%e7%8e%8b%e6%b3%a2%e7%89%b9%ef%bc%88%e4%b8%80%ef%bc%89%e5%93%88%e4%bd%9b%e5%ad%a6%e8%80%85%e5%a6%82%e4%bd%95%e4%b8%80%e5%a4%9c%e6%88%90%e5%90%8d","status":"publish","type":"page","link":"https:\/\/mooda.com.cn\/?page_id=891","title":{"rendered":"\u6218\u7565\u4e4b\u738b\u6ce2\u7279\uff08\u4e00\uff09\u54c8\u4f5b\u5b66\u8005\u5982\u4f55\u4e00\u591c\u6210\u540d"},"content":{"rendered":"\n<iframe style=\"width: 100%; aspect-ratio: 16\/9;\" src=\"\/\/player.bilibili.com\/player.html?isOutside=true&#038;bvid=BV1uVaUzDE5S&#038;p=1&#038;autoplay=0\" scrolling=\"no\" border=\"0\" frameborder=\"no\" framespacing=\"0\" allowfullscreen=\"true\"><\/iframe>\n\n\n\n<p>1979\u5e74\uff0c\u5e74\u4ec532\u5c81\u7684\u54c8\u4f5b\u5b66\u8005\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279\u51ed\u501f\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u4e0a\u7684\u4e00\u7bc7\u6587\u7ae0\u4e00\u591c\u6210\u540d\u3002\u4ed6\u63d0\u51fa\u201c\u4e94\u529b\u6a21\u578b\u201d\uff0c\u9996\u6b21\u628a\u4f01\u4e1a\u7ade\u4e89\u653e\u5230\u884c\u4e1a\u7ed3\u6784\u4e2d\u7cfb\u7edf\u5206\u6790\u3002\u672c\u671f\u5e26\u4f60\u8d70\u8fdb\u6ce2\u7279\u7684\u6210\u957f\u80cc\u666f\u548c\u6210\u540d\u5386\u7a0b\uff0c\u770b\u770b\u6218\u7565\u662f\u5982\u4f55\u4ece\u5b66\u672f\u8bfe\u5802\u8d70\u4e0a\u4f01\u4e1a\u8463\u4e8b\u4f1a\u7684\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"741\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-25.png\" alt=\"\" class=\"wp-image-892\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-25.png 527w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-25-213x300.png 213w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u666e\u6797\u65af\u987f\u5c11\u5e74<\/strong><\/p>\n\n\n\n<p>1947\u5e74\uff0c\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279\u51fa\u751f\u5728\u7f8e\u56fd\u5bc6\u6b47\u6839\u5dde\u3002\u4e0e\u8bb8\u591a\u7ba1\u7406\u5b66\u8005\u4e0d\u540c\uff0c\u4ed6\u5e76\u975e\u5546\u79d1\u51fa\u8eab\uff0c\u800c\u662f\u5e26\u7740\u7406\u5de5\u79d1\u80cc\u666f\u8d70\u4e0a\u6218\u7565\u7814\u7a76\u4e4b\u8def\u3002<\/p>\n\n\n\n<p>1969\u5e74\uff0c\u6ce2\u7279\u6bd5\u4e1a\u4e8e\u666e\u6797\u65af\u987f\u5927\u5b66\u822a\u7a7a\u4e0e\u673a\u68b0\u5de5\u7a0b\u4e13\u4e1a\uff0c\u8fd9\u4e2a\u4e13\u4e1a\u8981\u6c42\u4e25\u8c28\u7684\u903b\u8f91\u601d\u7ef4\u548c\u7cfb\u7edf\u5206\u6790\u80fd\u529b\uff0c\u8fd9\u4e5f\u953b\u70bc\u4e86\u4ed6\u7528\u6a21\u578b\u89e3\u91ca\u590d\u6742\u95ee\u9898\u7684\u4e60\u60ef\u3002<\/p>\n\n\n\n<p>\u5728\u666e\u6797\u65af\u987f\uff0c\u6ce2\u7279\u6210\u7ee9\u4f18\u5f02\uff0c\u4e0d\u4ec5\u4ee5\u73ed\u7ea7\u7b2c\u4e00\u540d\u7684\u6210\u7ee9\u6bd5\u4e1a\uff0c\u8fd8\u8868\u73b0\u51fa\u5bf9\u7ade\u6280\u4f53\u80b2\u7684\u70ed\u7231\u3002\u4ed6\u5728\u666e\u6797\u65af\u987f\u5927\u5b66\u4e0d\u4ec5\u53c2\u52a0\u4e86NCAA\u51a0\u519b\u9ad8\u5c14\u592b\u7403\u961f\uff0c\u8fd8\u8e22\u8fc7\u8db3\u7403\u3001\u6253\u8fc7\u68d2\u7403\u548c\u7bee\u7403\u3002<\/p>\n\n\n\n<p>\u5f88\u591a\u4eba\u4e0d\u77e5\u9053\uff0c\u6ce2\u7279\u6709\u4e00\u6b21\u63a5\u53d7\u91c7\u8bbf\u65f6\u8bf4\uff0c\u4ed6\u6700\u521d\u7814\u7a76\u7ade\u4e89\u7684\u5174\u8da3\uff0c\u5176\u5b9e\u6e90\u81ea\u4e8e\u4f53\u80b2\u3002\u5728\u7403\u573a\u4e0a\uff0c\u80dc\u8d1f\u7684\u5173\u952e\u4e0d\u4ec5\u662f\u4e2a\u4eba\u80fd\u529b\uff0c\u66f4\u53d6\u51b3\u4e8e\u5bf9\u5bf9\u624b\u4e0e\u73af\u5883\u7684\u5224\u65ad\u3002\u8fd9\u79cd\u5bf9\u201c\u7ade\u4e89\u201d\u7684\u72ec\u7279\u89c6\u89d2\uff0c\u540e\u6765\u51e0\u4e4e\u8d2f\u7a7f\u4e86\u4ed6\u5168\u90e8\u7684\u7814\u7a76\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u54c8\u4f5b\u7684\u5929\u624d<\/strong><\/p>\n\n\n\n<p>1971\u5e74\uff0c\u6ce2\u7279\u5728\u54c8\u4f5b\u5546\u5b66\u9662\uff08HBS\uff09\u53d6\u5f97MBA\u5b66\u4f4d\uff0c\u6210\u7ee9\u4f18\u5f02\uff0c\u4e00\u6bd5\u4e1a\u5c31\u5e76\u88ab\u6388\u4e88\u4e54\u6cbb\u00b7F\u00b7\u8d1d\u514b\u5b66\u8005\u79f0\u53f7\u3002<\/p>\n\n\n\n<p>1973\u5e74\uff0c\u6ce2\u7279\u5728\u54c8\u4f5b\u5927\u5b66\u83b7\u5f97\u5546\u4e1a\u7ecf\u6d4e\u5b66\u535a\u58eb\u5b66\u4f4d\u3002<\/p>\n\n\n\n<p>\u5728\u54c8\u4f5b\u5927\u5b66\uff0c\u4ed6\u7684\u5b66\u672f\u5174\u8da3\u9010\u6e10\u8f6c\u5411\u7ecf\u6d4e\u5b66\uff0c\u7279\u522b\u662f\u4ea7\u4e1a\u7ec4\u7ec7\u7ecf\u6d4e\u5b66\uff08Industrial Organization Economics\uff09\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e00\u5b66\u79d1\u5f3a\u8c03\uff1a\u4f01\u4e1a\u7684\u884c\u4e3a\u548c\u7ee9\u6548\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u5b83\u6240\u5904\u7684\u884c\u4e1a\u7ed3\u6784\u3002\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"554\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-26.png\" alt=\"\" class=\"wp-image-893\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-26.png 831w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-26-300x200.png 300w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-26-768x512.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<p>\u6ce2\u7279\u6df1\u53d7\u8fd9\u79cd\u7406\u8bba\u542f\u53d1\u3002\u4ed6\u5f00\u59cb\u601d\u8003\uff1a\u5982\u679c\u4e00\u4e2a\u884c\u4e1a\u7684\u5229\u6da6\u7387\u7531\u5916\u90e8\u7ed3\u6784\u51b3\u5b9a\uff0c\u90a3\u4e48\u4f01\u4e1a\u7684\u6218\u7565\u8be5\u5982\u4f55\u5236\u5b9a\uff1f<\/p>\n\n\n\n<p>\u9760\u5185\u90e8\u6548\u7387\u548c\u77ed\u671f\u64cd\u4f5c\u663e\u7136\u4e0d\u591f\uff0c\u5fc5\u987b\u7406\u89e3\u6574\u4e2a\u884c\u4e1a\u7684\u8fd0\u884c\u903b\u8f91\u3002\u4e8e\u662f\uff0c\u4ed6\u628a\u7ecf\u6d4e\u5b66\u7684\u4e25\u8c28\u63a8\u7406\u5f15\u5165\u6218\u7565\u7ba1\u7406\u7814\u7a76\uff0c\u9010\u6e10\u5f62\u6210\u4e86\u72ec\u6811\u4e00\u5e1c\u7684\u89c6\u89d2\u3002<\/p>\n\n\n\n<p>\u5728\u54c8\u4f5b\uff0c\u6ce2\u7279\u5c55\u73b0\u51fa\u6781\u9ad8\u7684\u5b66\u672f\u5929\u8d4b\u3002\u4ed6\u4e0d\u4ec5\u662f\u8bfe\u5802\u91cc\u7684\u201c\u5c16\u5b50\u751f\u201d\uff0c\u66f4\u5728\u535a\u58eb\u6bd5\u4e1a\u540e\u4e0d\u4e45\u5c31\u6210\u4e3a\u54c8\u4f5b\u5546\u5b66\u9662\u6700\u5e74\u8f7b\u7684\u7ec8\u8eab\u6559\u6388\u4e4b\u4e00\u3002\u8fd9\u5728\u5b66\u672f\u754c\u582a\u79f0\u4f20\u5947\uff0c\u4e5f\u4e3a\u4ed6\u540e\u6765\u5728\u6218\u7565\u9886\u57df\u7684\u6301\u7eed\u5f71\u54cd\u529b\u5960\u5b9a\u4e86\u821e\u53f0\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>\u25a0\u4e00\u591c\u6210\u540d<\/strong><\/p>\n\n\n\n<p>1979\u5e74\uff0c\u5e74\u4ec532\u5c81\u7684\u6ce2\u7279\u5728\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u4e0a\u53d1\u8868\u4e86\u4e00\u7bc7\u6587\u7ae0\uff1aHow Competitive Forces Shape Strategy.\u8fd9\u7bc7\u6587\u7ae0\u63d0\u51fa\u4e86\u540e\u6765\u5e7f\u4e3a\u4eba\u77e5\u7684\u201c\u4e94\u529b\u6a21\u578b\u201d\uff0c\u76f4\u63a5\u5f15\u53d1\u8f70\u52a8\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"611\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-27.png\" alt=\"\" class=\"wp-image-894\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-27.png 504w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-27-247x300.png 247w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/figure><\/div>\n\n\n<p>\u5728\u5f53\u65f6\uff0c\u4f01\u4e1a\u754c\u666e\u904d\u4f9d\u9760\u7ecf\u9a8c\u6216\u8d22\u52a1\u6570\u636e\u6765\u505a\u51b3\u7b56\uff0c\u5f88\u5c11\u6709\u4eba\u7cfb\u7edf\u5730\u5206\u6790\u884c\u4e1a\u672c\u8eab\u7684\u7ade\u4e89\u89c4\u5f8b\u3002<\/p>\n\n\n\n<p>\u800c\u6ce2\u7279\u5374\u4ece\u7ecf\u6d4e\u5b66\u539f\u7406\u51fa\u53d1\uff0c\u628a\u884c\u4e1a\u5229\u6da6\u7387\u548c\u7ade\u4e89\u5f3a\u5ea6\u62c6\u89e3\u4e3a\u4e94\u4e2a\u5173\u952e\u56e0\u7d20\uff1a\u6f5c\u5728\u8fdb\u5165\u8005\u3001\u66ff\u4ee3\u54c1\u3001\u4f9b\u5e94\u5546\u3001\u4e70\u65b9\u548c\u73b0\u6709\u7ade\u4e89\u8005\u3002\u8fd9\u5957\u5206\u6790\u6846\u67b6\u903b\u8f91\u6e05\u6670\u3001\u7b80\u5355\u6613\u7528\uff0c\u51e0\u4e4e\u7acb\u523b\u88ab\u4f01\u4e1a\u548c\u54a8\u8be2\u516c\u53f8\u5e7f\u6cdb\u91c7\u7528\u3002<\/p>\n\n\n\n<p>\u53ef\u4ee5\u8bf4\uff0c\u8fd9\u4e2a\u4e94\u529b\u6a21\u578b\u7684\u7075\u611f\uff0c\u6765\u6e90\u4e8e\u4ed6\u5728\u54c8\u4f5b\u5927\u5b66\u5b66\u4e60\u4ea7\u4e1a\u7ec4\u7ec7\u7ecf\u6d4e\u5b66\u8bfe\u7a0b\u7684\u7ecf\u5386\u3002\u8fd9\u4e2a\u6a21\u578b\u8ba9\u6ce2\u7279\u4e00\u591c\u4e4b\u95f4\u58f0\u540d\u5927\u566a\uff0c\u5b83\u4e0d\u4ec5\u628a\u201c\u6218\u7565\u201d\u8fd9\u4e00\u6982\u5ff5\u63a8\u5411\u7ba1\u7406\u5b9e\u8df5\u7684\u524d\u53f0\uff0c\u4e5f\u8ba9\u6ce2\u7279\u6210\u4e3a\u6218\u7565\u7ba1\u7406\u9886\u57df\u6700\u53d7\u77a9\u76ee\u7684\u65b0\u661f\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u6218\u7565\u767b\u4e0a\u821e\u53f0<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u8bf4<a target=\"_blank\" href=\"https:\/\/mp.weixin.qq.com\/s?__biz=MzI5MjIxMzQxMA==&amp;mid=2247492133&amp;idx=1&amp;sn=c48db4b92adfd7eae029b21d948902e1&amp;scene=21#wechat_redirect\" rel=\"noreferrer 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