{"id":867,"date":"2025-09-17T11:10:11","date_gmt":"2025-09-17T03:10:11","guid":{"rendered":"https:\/\/mooda.com.cn\/?page_id=867"},"modified":"2025-09-17T11:16:25","modified_gmt":"2025-09-17T03:16:25","slug":"%e5%ae%89%e7%b4%a2%e5%a4%ab%e6%80%8e%e6%a0%b7%e8%ae%a9%e6%88%98%e7%95%a5%e7%99%bb%e4%b8%8a%e8%88%9e%e5%8f%b0","status":"publish","type":"page","link":"https:\/\/mooda.com.cn\/?page_id=867","title":{"rendered":"\u5b89\u7d22\u592b\u600e\u6837\u8ba9\u6218\u7565\u767b\u4e0a\u821e\u53f0"},"content":{"rendered":"\n<iframe style=\"width: 100%; aspect-ratio: 16\/9;\" src=\"\/\/player.bilibili.com\/player.html?isOutside=true&#038;bvid=BV13maGzQEKC&#038;p=1&#038;autoplay=0\" scrolling=\"no\" border=\"0\" frameborder=\"no\" framespacing=\"0\" allowfullscreen=\"true\"><\/iframe>\n\n\n\n<p>\u4ece\u51b7\u6218\u65f6\u671f\u7684\u5170\u5fb7\u516c\u53f8\uff0c\u5230\u6d1b\u514b\u5e0c\u5fb7\u7684\u89c4\u5212\u90e8\u95e8\uff0c\u518d\u5230\u5361\u5185\u57fa\u6885\u9686\u5927\u5b66\u7684\u6559\u804c\uff0c\u5b89\u7d22\u592b\u7684\u4eba\u751f\u8f68\u8ff9\u4e0e\u201c\u6218\u7565\u201d\u7d27\u5bc6\u76f8\u8fde\u3002\u4ed6\u4ee5\u6570\u5b66\u5bb6\u7684\u7406\u6027\uff0c\u5199\u4e0b\u4e86\u300a\u516c\u53f8\u6218\u7565\u300b\u4e00\u4e66\uff0c\u9996\u6b21\u628a\u201c\u6218\u7565\u201d\u4ece\u519b\u4e8b\u5f15\u5165\u7ba1\u7406\u3002\u6b63\u662f\u8fd9\u672c\u4e66\uff0c\u8ba9\u201c\u6218\u7565\u201d\u6210\u4e3a\u4f01\u4e1a\u5fc5\u987b\u76f4\u9762\u7684\u6838\u5fc3\u8bae\u9898\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>\u25a0\u6570\u5b66\u535a\u58eb<\/strong><\/p>\n\n\n\n<p>1965\u5e74\uff0c\u4e00\u672c\u540d\u4e3a\u300a\u516c\u53f8\u6218\u7565\u300bCorporate Strategy\uff09\u7684\u4e66\u6a2a\u7a7a\u51fa\u4e16\u3002\u5b83\u9996\u6b21\u5c06\u201c\u6218\u7565\u201d\u8fd9\u4e2a\u539f\u672c\u7528\u4e8e\u519b\u4e8b\u7684\u8bcd\u6c47\uff0c\u6b63\u5f0f\u5f15\u5165\u4f01\u4e1a\u7ba1\u7406\u9886\u57df\u3002\u8fd9\u672c\u4e66\u7684\u4f5c\u8005\uff0c\u5c31\u662f\u540e\u6765\u88ab\u79f0\u4e3a\u201c\u6218\u7565\u7ba1\u7406\u4e4b\u7236\u201d\u7684\u4f0a\u6208\u5c14\u00b7\u5b89\u7d22\u592b\uff08Igor Ansoff\uff09\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"1024\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-18-743x1024.png\" alt=\"\" class=\"wp-image-878\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-18-743x1024.png 743w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-18-218x300.png 218w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-18-768x1058.png 768w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-18.png 1080w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure><\/div>\n\n\n<p>\u5b89\u7d22\u592b\u51fa\u751f\u4e8e1918\u5e74\u7684\u4fc4\u7f57\u65af\uff0c17\u5c81\u65f6\u968f\u5bb6\u4eba\u79fb\u6c11\u7f8e\u56fd\u3002\u5c3d\u7ba1\u5bb6\u91cc\u6ca1\u94b1\uff0c\u4f46\u4ed6\u8fd8\u662f\u82b1\u4e86\u56db\u5e74\u65f6\u95f4\uff0c\u8bfb\u4e86\u5f53\u65f6\u7f8e\u56fd\u6700\u597d\u3001\u4e5f\u662f\u6700\u8d35\u7684\u53f2\u8482\u6587\u65af\u7406\u5de5\u5b66\u9662\uff0c\u5e76\u4ee5\u5168\u73ed\u7b2c\u4e00\u7684\u6210\u7ee9\u6bd5\u4e1a\u3002<\/p>\n\n\n\n<p>\u5b89\u7d22\u592b\u5929\u751f\u5c31\u6709\u4e2a\u6027\uff0c\u4ed6\u5728\u6bd5\u4e1a\u7684\u540c\u65f6\u5ba3\u5e03\uff0c\u81ea\u5df1\u4ee5\u540e\u4e0d\u60f3\u5e72\u5de5\u7a0b\u3002\u6700\u7ec8\u5b89\u7d22\u592b\u83b7\u5f97\u4e86\u5e03\u6717\u5927\u5b66\u5e94\u7528\u6570\u5b66\u535a\u58eb\u5b66\u4f4d\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-20-1024x486.png\" alt=\"\" class=\"wp-image-880\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-20-1024x486.png 1024w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-20-300x143.png 300w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-20-768x365.png 768w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-20.png 1080w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" 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class=\"has-text-align-center has-medium-font-size\">\u25a0&nbsp;<strong>\u4e00\u4e66\u6210\u540d<\/strong><\/p>\n\n\n\n<p>\u636e\u8bf4\u8fd8\u5728\u6d1b\u514b\u5e0c\u5fb7\u516c\u53f8\u4e0a\u73ed\u65f6\uff0c\u6709\u4e00\u5929\u6e05\u6668\uff0c\u5b89\u7d22\u592b\u7a81\u7136\u89c9\u5f97\u81ea\u5df1\u5b8c\u5168\u6ca1\u60f3\u8fc7\u3001\u4e5f\u4e0d\u77e5\u9053\u81ea\u5df1\u4f59\u751f\u60f3\u505a\u4e9b\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p>\u8fd9\u53c8\u662f\u4e00\u4e2a\u9047\u5230\u4e2d\u5e74\u5371\u673a\u7684\u5927\u53d4\u3002\u548c\u6731\u5170\u4e00\u6837\u7684\u662f\uff0c\u4e25\u8c28\u7684\u5b89\u7d22\u592b\u7acb\u523b\u7ed9\u81ea\u5df1\u5b9a\u4e86\u4e00\u4e2a\u8ba1\u5212\uff0c\u9996\u5148\u662f\u4ece\u516c\u53f8\u9000\u4f11\uff0c\u7136\u540e\u5728\u5927\u5b66\u627e\u4e00\u4e2a\u6559\u804c\uff0c\u4ee5\u8ba9\u81ea\u5df1\u6709\u65f6\u95f4\u4e13\u5fc3\u628a\u81ea\u5df1\u60f3\u5e72\u7684\u5927\u4e8b\u5e72\u6210\u3002<\/p>\n\n\n\n<p>\u5f88\u5feb\uff0c\u5361\u8010\u57fa\u6885\u9686\u5927\u5b66\uff08CMU\uff09\u5de5\u4e1a\u7ba1\u7406\u7814\u7a76\u751f\u9662\u8054\u7cfb\u4e86\u4ed6\uff0c\u9080\u8bf7\u4ed6\u52a0\u5165\u6559\u804c\u3002\u5e76\u7ed9\u4ed6\u4e00\u5e74\u4e0d\u7528\u6559\u5b66\u7684\u65f6\u95f4\uff0c\u8ba9\u4ed6\u5b89\u5fc3\u5199\u4e66\uff0c\u4e8e\u662f\u5b89\u7d22\u592b\u5229\u7528\u8fd9\u6bb5\u65f6\u95f4\uff0c\u5b8c\u6210\u4e86\u4ed6\u7684\u7b2c\u4e00\u90e8\u8457\u4f5c\u300a\u516c\u53f8\u6218\u7565\u300b\uff08Corporate Strategy\uff09\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"1024\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-21-651x1024.png\" alt=\"\" class=\"wp-image-882\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-21-651x1024.png 651w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-21-191x300.png 191w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/09\/image-21.png 670w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/figure><\/div>\n\n\n<p><br>\u8fd9\u672c\u4e66\u4e8e1965\u5e74\u51fa\u7248\u5e76\u7acb\u5373\u83b7\u5f97\u6210\u529f\uff0c\u8fd9\u8ba9\u5b89\u7d22\u592b\u4e5f\u51fa\u4e86\u540d\u3002<\/p>\n\n\n\n<p>\u6709\u70b9\u9057\u61be\uff0c\u6211\u6ca1\u6709\u627e\u5230\u300a\u516c\u53f8\u6218\u7565\u300b\u8fd9\u672c\u4e66\u7684\u4e2d\u6587\u7248\uff0c\u4e5f\u4e0d\u77e5\u9053\u8fd9\u672c\u4e66\u5230\u5e95\u6709\u6ca1\u6709\u4e2d\u6587\u7248\u3002<\/p>\n\n\n\n<p>\u597d\u5728\uff0c\u5b89\u7d22\u592b\u57281988\u5e74\u5bf9\u8fd9\u672c\u4e66\u8fdb\u884c\u4e86\u4fee\u8ba2\u518d\u7248\uff0c2009\u5e74\u56fd\u5185\u51fa\u7248\u4e86\u8fd9\u4e2a\u4fee\u8ba2\u7248\u7684\u4e2d\u6587\u7248\uff0c\u65b0\u7248\u6539\u540d\u4e3a\u300a\u65b0\u516c\u53f8\u6218\u7565\u300b\uff08The New Corporate Strategy\uff09,\u6709\u5174\u8da3\u7684\u670b\u53cb\u53ef\u4ee5\u627e\u6765\u8bfb\u4e00\u8bfb\u3002<\/p>\n\n\n\n<p>\u603b\u4e4b\uff0c\u8fd9\u4e2a\u65f6\u5019\u7684\u5b89\u7d22\u592b\u5df2\u7ecf\u4e0d\u518d\u6ee1\u8db3\u4e8e\u5446\u5728\u67d0\u4e2a\u4f01\u4e1a\u89e3\u51b3\u5177\u4f53\u7684\u95ee\u9898\uff0c\u800c\u662f\u60f3\u6784\u5efa\u4e00\u4e2a\u66f4\u5927\u7684\u6218\u7565\u7ba1\u7406\u6846\u67b6\uff0c\u7528\u6765\u89e3\u51b3\u590d\u6742\u4f01\u4e1a\u5728\u52a8\u8361\u73af\u5883\u4e2d\u7684\u666e\u904d\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u8fd9\u5373\u662f\u5b89\u7d22\u592b\u6218\u7565\u7ba1\u7406\u601d\u60f3\u7684\u51fa\u53d1\u70b9\uff0c\u4e5f\u662f\u5176\u7ba1\u7406\u601d\u60f3\u7684\u8fc7\u4eba\u4e4b\u5904\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4ece\u51b7\u6218\u65f6\u671f\u7684\u5170\u5fb7\u516c\u53f8\uff0c\u5230\u6d1b\u514b\u5e0c\u5fb7\u7684\u89c4\u5212\u90e8\u95e8\uff0c\u518d\u5230\u5361\u5185\u57fa\u6885\u9686\u5927\u5b66\u7684\u6559\u804c\uff0c\u5b89\u7d22\u592b\u7684\u4eba\u751f\u8f68\u8ff9\u4e0e\u201c\u6218\u7565\u201d\u7d27\u5bc6\u76f8\u8fde\u3002\u4ed6\u4ee5 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mooda.com.cn\/?page_id=867\" class=\"more-link\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">\u201c\u5b89\u7d22\u592b\u600e\u6837\u8ba9\u6218\u7565\u767b\u4e0a\u821e\u53f0\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/867"}],"collection":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=867"}],"version-history":[{"count":3,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/867\/revisions"}],"predecessor-version":[{"id":883,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/867\/revisions\/883"}],"wp:attachment":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}