{"id":808,"date":"2025-08-21T10:38:00","date_gmt":"2025-08-21T02:38:00","guid":{"rendered":"https:\/\/mooda.com.cn\/?page_id=808"},"modified":"2025-08-21T10:38:00","modified_gmt":"2025-08-21T02:38:00","slug":"%e8%83%96%e4%b8%9c%e6%9d%a5%e5%87%ad%e4%bb%80%e4%b9%88%e9%9d%a0%e6%9c%8d%e5%8a%a1%e8%b4%a8%e9%87%8f%ef%bc%8c%e9%b9%a4%e7%ab%8b%e9%b8%a1%e7%be%a4%ef%bc%9f%ef%bc%88%e4%b8%80%ef%bc%89","status":"publish","type":"page","link":"https:\/\/mooda.com.cn\/?page_id=808","title":{"rendered":"\u80d6\u4e1c\u6765\u51ed\u4ec0\u4e48\u9760\u670d\u52a1\u8d28\u91cf\uff0c\u9e64\u7acb\u9e21\u7fa4\uff1f\uff08\u4e00\uff09"},"content":{"rendered":"\n<iframe style=\"width: 100%; aspect-ratio: 16\/9;\" src=\"\/\/player.bilibili.com\/player.html?isOutside=true&#038;bvid=BV1j5eAzgE4R&#038;p=1&#038;autoplay=0\" scrolling=\"no\" border=\"0\" frameborder=\"no\" framespacing=\"0\" 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class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"1024\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-39-884x1024.png\" alt=\"\" class=\"wp-image-809\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-39-884x1024.png 884w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-39-259x300.png 259w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-39-768x890.png 768w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-39.png 1080w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u25a0<strong>\u5982\u4f55\u7406\u89e3\u670d\u52a1\u8d28\u91cf<\/strong><\/p>\n\n\n\n<p>\u8bb2\u80d6\u4e1c\u6765\u4e4b\u524d\uff0c\u6211\u4eec\u5148\u628a\u670d\u52a1\u7684\u7279\u70b9\u53ca\u670d\u52a1\u8d28\u91cf\u8bf4\u6e05\u695a\u3002<\/p>\n\n\n\n<ul>\n<li>\u670d\u52a1\u662f\u65e0\u5f62\u7684\uff0c\u548c\u4ea7\u54c1\u4e0d\u4e00\u6837\uff0c\u670d\u52a1\u5f88\u96be\u50cf\u4ea7\u54c1\u4e00\u6837\u88ab\u5b58\u50a8\u6216\u5c55\u793a\uff1b<\/li>\n\n\n\n<li>\u670d\u52a1\u65e0\u6cd5\u5b58\u50a8\uff0c\u4e00\u65e6\u5728\u4ea4\u4ed8\u4e2d\u51fa\u9519\uff0c\u5f88\u96be\u8865\u6551\uff1b<\/li>\n\n\n\n<li>\u670d\u52a1\u548c\u6d88\u8d39\u4e0d\u53ef\u5206\u79bb\uff0c\u670d\u52a1\u7684\u4ea4\u4ed8\u5f80\u5f80\u548c\u6d88\u8d39\u540c\u65f6\u53d1\u751f\uff0c\u670d\u52a1\u7684\u7ed3\u679c\u662f\u53cc\u65b9\u5171\u540c\u4f5c\u7528\u7684\u7ed3\u679c\uff1b<\/li>\n\n\n\n<li>\u670d\u52a1\u7684\u5f02\u8d28\u6027\uff0c\u4e0d\u540c\u7684\u5458\u5de5\u3001\u4e0d\u540c\u7684\u65f6\u95f4\u3001\u4e0d\u540c\u7684\u573a\u666f\uff0c\u90fd\u53ef\u80fd\u5bfc\u81f4\u670d\u52a1\u8d28\u91cf\u5dee\u5f02\u5de8\u5927\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u670d\u52a1\u7684\u8fd9\u4e9b\u7279\u70b9\uff0c\u4f7f\u5f97\u5bf9\u670d\u52a1\u8d28\u91cf\u7684\u8bc4\u4f30\u53d8\u5f97\u5f88\u56f0\u96be\uff0c\u5b9e\u4f53\u4ea7\u54c1\u53ef\u4ee5\u901a\u8fc7\u6280\u672f\u6807\u51c6\u6765\u68c0\u9a8c\uff0c\u800c\u670d\u52a1\u8d28\u91cf\u66f4\u591a\u4f9d\u8d56\u4e8e\u5ba2\u6237\u7684\u4e3b\u89c2\u611f\u53d7\u3002<\/p>\n\n\n\n<p>\u5b66\u8005\u5e15\u62c9\u82cf\u62c9\u66fc\uff08Parasuraman\uff09\u7b49\u4eba\u5728\u5bf9\u670d\u52a1\u8d28\u91cf\u8fdb\u884c\u5927\u91cf\u7814\u7a76\u540e\uff0c\u4e8e20\u4e16\u7eaa80\u5e74\u4ee3\u53d1\u8868\u4e86\u4e00\u4e9b\u5b66\u672f\u8bba\u6587\uff08A Conceptual Model of Service Quality and Its Implications for Future Research\uff0c1985\uff09\u3002<\/p>\n\n\n\n<p>\u5728\u8bba\u6587\u4e2d\uff0c\u4ed6\u4eec\u63d0\u51fa\u4e86\u4e00\u4e2a\u670d\u52a1\u8d28\u91cf\u7684\u6982\u5ff5\u6a21\u578b\uff08Conceptual Model of Service Quality\uff09\uff0c\u4ed6\u4eec\u8ba4\u4e3a\uff0c\u670d\u52a1\u8d28\u91cf\u5c31\u662f\u5ba2\u6237\u671f\u671b\u4e0e\u5ba2\u6237\u611f\u77e5\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002\u8fd9\u4e00\u70b9\u548c\u6731\u5170\u5c06\u8d28\u91cf\u89c6\u4e3a\u9002\u5b9c\u6027\u7684\u89c2\u70b9\u662f\u5b8c\u5168\u4e00\u81f4\u7684\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"1024\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-41-863x1024.png\" alt=\"\" class=\"wp-image-811\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-41-863x1024.png 863w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-41-253x300.png 253w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-41-768x911.png 768w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-41.png 1080w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<p>\u6211\u4eec\u63a5\u4e0b\u6765\u4e86\u89e3\u4e00\u4e0b\uff0c\u8fd9\u4e2a\u670d\u52a1\u8d28\u91cf\u6a21\u578b\u4e2d\u4ecb\u7ecd\u7684\u4e94\u79cd\u5dee\u8ddd\u3002<\/p>\n\n\n\n<p>1 . \u7406\u89e3\u5dee\u8ddd\u8fd9\u4e2a\u5dee\u8ddd\u662f\u6307\uff0c\u4f01\u4e1a\u7ba1\u7406\u5c42\u5bf9\u5ba2\u6237\u7684\u671f\u671b\u53ca\u9700\u6c42\u7406\u89e3\u4e0d\u8db3\u3002\u8fd9\u79cd\u4e0d\u8db3\u9020\u6210\u7684\u5dee\u8ddd\uff0c\u6709\u65f6\u5019\u662f\u7531\u4e8e\u4f01\u4e1a\u538b\u6839\u5c31\u6ca1\u60f3\u6e05\u695a\u5ba2\u6237\u662f\u8c01\uff0c\u4ee5\u53ca\u5ba2\u6237\u60f3\u8981\u4ec0\u4e48\u3002\u800c\u5728\u66f4\u591a\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u79cd\u7406\u89e3\u4e0d\u8db3\u9020\u6210\u7684\u5dee\u8ddd\u4e0d\u662f\u4f01\u4e1a\u6ca1\u60f3\u5230\uff0c\u800c\u662f\u7ba1\u7406\u8005\u76f2\u76ee\u81ea\u5927\uff0c\u8131\u79bb\u5e02\u573a\u548c\u5ba2\u6237\uff0c\u95ed\u95e8\u9020\u8f66\u6240\u9020\u6210\u7684\u5dee\u8ddd\u3002<\/p>\n\n\n\n<p>2 . \u8bbe\u8ba1\u5dee\u8ddd\u8fd9\u4e2a\u5dee\u8ddd\u662f\u6307\uff0c\u4f01\u4e1a\u5df2\u7ecf\u60f3\u6e05\u695a\u81ea\u5df1\u7684\u76ee\u6807\u5ba2\u6237\u662f\u8c01\uff0c\u4e5f\u628a\u76ee\u6807\u5ba2\u6237\u9700\u6c42\u5f04\u660e\u767d\u4e86\u3002\u4f46\u4f01\u4e1a\u5728\u8d28\u91cf\u8ba1\u5212\u3001\u8d28\u91cf\u8bbe\u8ba1\u7b49\u65b9\u9762\u8fd8\u5b58\u5728\u4e0d\u8db3\uff0c\u7f3a\u4e4f\u6807\u51c6\u5316\u4e0e\u5236\u5ea6\u5316\u7684\u670d\u52a1\u8bbe\u8ba1\u6240\u9020\u6210\u7684\u5dee\u8ddd\u3002<\/p>\n\n\n\n<p>3 . \u8fc7\u7a0b\u5dee\u8ddd\u8fd9\u79cd\u5dee\u8ddd\u662f\u6307\uff0c\u4f01\u4e1a\u5728\u524d\u9762\u51e0\u4e2a\u73af\u8282\u90fd\u505a\u7684\u633a\u5230\u4f4d\uff0c\u4f46\u5728\u670d\u52a1\u4ea4\u4ed8\u65f6\uff0c\u4e00\u7ebf\u5458\u5de5\u5b9e\u9645\u6267\u884c\u7684\u505a\u6cd5\u4e0e\u670d\u52a1\u8bbe\u8ba1\u7684\u505a\u6cd5\u4e0d\u4e00\u81f4\uff0c\u6240\u9020\u6210\u7684\u5dee\u8ddd\u3002\u8fd9\u4e2a\u539f\u56e0\u53ef\u80fd\u662f\u4f01\u4e1a\u6295\u5165\u7684\u8d44\u6e90\u4e0d\u8db3\u3001\u5458\u5de5\u7684\u80fd\u529b\u7ecf\u9a8c\u4e0d\u8db3\uff0c\u6001\u5ea6\u6216\u8bdd\u672f\u7b49\u539f\u56e0\u9020\u6210\u7684\uff0c\u663e\u7136\uff0c\u5982\u679c\u662f\u8fd9\u65b9\u9762\u7684\u5dee\u8ddd\uff0c\u5c31\u9700\u8981\u8fdb\u884c\u57f9\u8bad\u4e86\u3002<\/p>\n\n\n\n<p>4 . \u6c9f\u901a\u5dee\u8ddd\u8fd9\u79cd\u5dee\u8ddd\u662f\u6307\uff0c\u4f01\u4e1a\u5728\u5e02\u573a\u5ba3\u4f20\u3001\u5e7f\u544a\u4e2d\u6240\u5c55\u793a\u7684\u5185\u5bb9\u4e0e\u5b9e\u9645\u63d0\u4f9b\u670d\u52a1\u4e4b\u95f4\u7684\u5dee\u8ddd\uff0c\u8fd9\u79cd\u6c9f\u901a\u4e0a\u7684\u5dee\u8ddd\u540c\u6837\u4f1a\u9020\u6210\u5ba2\u6237\u5bf9\u4f01\u4e1a\u670d\u52a1\u8d28\u91cf\u7684\u5931\u671b\u3002\u8fd9\u5728\u4eca\u5929\u8fd8\u633a\u666e\u904d\uff0c\u6709\u4e9b\u4f01\u4e1a\u4e3a\u4e86\u5438\u5f15\u5ba2\u6237\u3001\u62a2\u5360\u5e02\u573a\uff0c\u8f7b\u6613\u627f\u8bfa\u4e00\u4e9b\u660e\u660e\u77e5\u9053\u81ea\u5df1\u505a\u4e0d\u5230\u7684\u4e8b\u60c5\uff0c\u66f4\u6709\u751a\u81f3\uff0c\u628a\u5ba2\u6237\u5f53\u50bb\u5b50\uff0c\u8bf4\u4e00\u5957\uff0c\u505a\u4e00\u5957\u3002\u8fd9\u79cd\u6c9f\u901a\u5dee\u8ddd\u7684\u80cc\u540e\u662f\u4e0d\u8bda\u4fe1\uff0c\u66f4\u662f\u6b3a\u9a97\uff0c\u5bf9\u4f01\u4e1a\u6765\u8bf4\uff0c\u662f\u996e\u9e29\u6b62\u6e34\u3002<\/p>\n\n\n\n<p>5 . \u662f\u5ba2\u6237\u611f\u77e5\u5dee\u8ddd\u5ba2\u6237\u611f\u77e5\u5dee\u8ddd\u662f\u5ba2\u6237\u671f\u671b\u4e0e\u611f\u77e5\u670d\u52a1\u4e4b\u95f4\u7684\u5dee\u8ddd\uff0c\u662f\u5ba2\u6237\u5c42\u9762\u7684\u6700\u7ec8\u5dee\u8ddd\uff0c\u4e5f\u662f\u670d\u52a1\u8d28\u91cf\u7684\u76f4\u63a5\u4f53\u9a8c\u3002\u5ba2\u6237\u7684\u671f\u671b\u5f80\u5f80\u6765\u6e90\u4e8e\uff1a\u4ee5\u5f80\u7684\u6d88\u8d39\u7ecf\u9a8c\u3001\u53e3\u7891\u548c\u4ed6\u4eba\u63a8\u8350\uff0c\u4f01\u4e1a\u7684\u5ba3\u4f20\u5e7f\u544a\u3001\u4e2a\u4eba\u7684\u9700\u6c42\u548c\u4ef7\u503c\u89c2\u7b49\u3002\u5f53\u5ba2\u6237\u5b9e\u9645\u611f\u77e5\u5230\u7684\u670d\u52a1\u6c34\u5e73\u4f4e\u4e8e\u9884\u671f\u65f6\uff0c\u4ed6\u4eec\u4f1a\u8ba4\u4e3a\u670d\u52a1\u8d28\u91cf\u5dee\uff0c\u53cd\u6b63\uff0c\u5219\u8ba4\u4e3a\u670d\u52a1\u8d28\u91cf\u9ad8\u3002<\/p>\n\n\n\n<ol><\/ol>\n\n\n\n<p>\u603b\u4e4b\uff0c\u5ba2\u6237\u6700\u7ec8\u611f\u53d7\u5230\u7684\u670d\u52a1\u8d28\u91cf\uff0c\u662f\u7531\u5185\u90e8\u8ba4\u77e5\u3001\u6807\u51c6\u5236\u5b9a\u3001\u6267\u884c\u80fd\u529b\u4ee5\u53ca\u5916\u90e8\u6c9f\u901a\u5171\u540c\u5851\u9020\u7684\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u6539\u5584\u670d\u52a1\u8d28\u91cf\u7684\u5173\u952e\uff0c\u662f\u4ece\u6e90\u5934\u4e0a\u7f29\u5c0f\u6bcf\u4e00\u4e2a\u5dee\u8ddd\u3002<\/p>\n\n\n\n<p>\u4e0b\u4e00\u671f\uff0c\u6211\u4eec\u501f\u7528\u80d6\u4e1c\u6765\u7684\u4f8b\u5b50\u6765\u804a\u804a\uff0c\u5982\u4f55\u7f29\u5c0f\u8fd9\u4e9b\u5dee\u8ddd\uff0c\u63d0\u4f9b\u670d\u52a1\u8d28\u91cf\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"1024\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-43-675x1024.png\" alt=\"\" class=\"wp-image-813\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-43-675x1024.png 675w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-43-198x300.png 198w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-43-768x1165.png 768w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/08\/image-43.png 1007w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>\u53c2\u8003\u8d44\u6599<\/strong><br><strong><\/strong><\/p>\n\n\n\n<p>[1] Parasuraman A , Zeithaml V A , Berry L L .A Conceptual Model of Service Quality and Its Implications for Future Research[J].Journal of Marketing, 1985.DOI:10.1177\/002224298504900403.<\/p>\n\n\n\n<p>* \u5185\u5bb9\u53ca\u89c2\u70b9\u4ec5\u4f9b\u53c2\u8003&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6700\u8fd1\u770b\u5230\uff0c\u80d6\u4e1c\u6765\u8463\u4e8b\u957f\u4e8e\u4e1c\u6765\u63a5\u53d7\u4eba\u6c11\u65e5\u62a5\u4e13\u8bbf\u7684\u5a92\u4f53\u62a5\u9053\uff0c\u62a5\u9053\u4e2d\u6d89\u53ca\u5230\u4e24\u4e2a\u5173\u952e\u8bcd\uff0c\u9ad8\u8d28\u91cf\u53d1\u5c55\u548c\u670d\u52a1\u54c1\u8d28\u3002 \u8fd9\u548c\u6211 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mooda.com.cn\/?page_id=808\" class=\"more-link\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">\u201c\u80d6\u4e1c\u6765\u51ed\u4ec0\u4e48\u9760\u670d\u52a1\u8d28\u91cf\uff0c\u9e64\u7acb\u9e21\u7fa4\uff1f\uff08\u4e00\uff09\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/808"}],"collection":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=808"}],"version-history":[{"count":1,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/808\/revisions"}],"predecessor-version":[{"id":814,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/808\/revisions\/814"}],"wp:attachment":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}