{"id":476,"date":"2025-06-18T12:06:00","date_gmt":"2025-06-18T04:06:00","guid":{"rendered":"https:\/\/mooda.com.cn\/?page_id=476"},"modified":"2025-06-18T16:18:43","modified_gmt":"2025-06-18T08:18:43","slug":"%e4%b8%89%e6%ac%b2%e9%a9%b1%e5%8a%a8%ef%bc%9a%e9%ba%a6%e5%85%8b%e8%8e%b1%e5%85%b0%e5%b8%a6%e4%bd%a0%e7%9c%8b%e6%87%82%e8%81%8c%e5%9c%ba%e4%ba%ba%e7%9a%84%e4%b8%89%e7%a7%8d%e5%8a%a8%e6%9c%ba","status":"publish","type":"page","link":"https:\/\/mooda.com.cn\/?page_id=476","title":{"rendered":"\u4e09\u6b32\u9a71\u52a8\uff1a\u9ea6\u514b\u83b1\u5170\u5e26\u4f60\u770b\u61c2\u804c\u573a\u4eba\u7684\u4e09\u79cd\u52a8\u673a"},"content":{"rendered":"\n<iframe style=\"width: 100%; aspect-ratio: 16\/9;\" src=\"\/\/player.bilibili.com\/player.html?isOutside=true&#038;bvid=BV1a8jEzYEia&#038;p=1&#038;autoplay=0\" scrolling=\"no\" border=\"0\" frameborder=\"no\" framespacing=\"0\" allowfullscreen=\"true\"><\/iframe>\n\n\n\n<p>\u4f60\u4e3a\u4ec0\u4e48\u53bb\u4e0a\u73ed\uff1f\u4f60\u80af\u5b9a\u8bf4\u6211\u662f\u6709\u9700\u6c42\uff0c\u4f46\u9664\u4e86\u57fa\u672c\u7684\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\uff0c\u9700\u6c42\u7406\u8bba\uff0c\u53c8\u88ab\u79f0\u4e3a\u4e09\u9700\u6c42\u7406\u8bba\uff08Three Needs Theory\uff09\uff0c\u662f\u5927\u536b\u00b7\u9ea6\u514b\u83b1\u5170\u572820\u4e16\u7eaa60\u548c70\u5e74\u4ee3\u53d1\u5c55\u8d77\u6765\u7684\u4e00\u79cd\u52a8\u673a\u7406\u8bba\uff0c\u8be5\u7406\u8bba\u8ba4\u4e3a\uff0c\u4eba\u7c7b\u7684\u52a8\u673a\u4e3b\u8981\u7531\u4e09\u79cd\u4e3b\u8981\u9700\u6c42\u6240\u5851\u9020\uff0c\u8fd9\u4e9b\u9700\u6c42\u4f1a\u968f\u7740\u7ecf\u9a8c\u548c\u6587\u5316\u7684\u79ef\u7d2f\u800c\u9010\u6e10\u53d1\u5c55\u3002<\/p>\n\n\n\n<p>\u4e0e\u9a6c\u65af\u6d1b\u6216\u8d6b\u8328\u4f2f\u683c\u4e0d\u540c\uff0c\u9ea6\u514b\u83b1\u5170\u5e76\u4e0d\u8ba4\u4e3a\u8fd9\u4e9b\u9700\u6c42\u662f\u4e0e\u751f\u4ff1\u6765\u7684\uff0c\u6216\u5177\u6709\u56fa\u5b9a\u6bd4\u4f8b\u7684\u666e\u904d\u6027\u3002\u76f8\u53cd\uff0c\u4ed6\u8ba4\u4e3a\uff0c\u4e2a\u4f53\u4f1a\u6839\u636e\u5176\u80cc\u666f\u548c\u73af\u5883\u53d1\u5c55\u51fa\u4e0d\u540c\u7a0b\u5ea6\u7684\u9700\u6c42\u3002\u8fd9\u4e9b\u9700\u6c42\u4f1a\u5f71\u54cd\u4eba\u4eec\u5728\u5de5\u4f5c\u548c\u793e\u4ea4\u573a\u5408\u4e2d\u7684\u884c\u4e3a\uff0c\u4ee5\u53ca\u4e0d\u540c\u7c7b\u578b\u7684\u89d2\u8272\u6216\u6d3b\u52a8\u80fd\u6fc0\u53d1\u4ed6\u4eec\u7684\u79ef\u6781\u6027\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"334\" height=\"465\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/06\/image-4.png\" alt=\"\" class=\"wp-image-477\" style=\"width:674px;height:auto\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/06\/image-4.png 334w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/06\/image-4-215x300.png 215w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/figure><\/div>\n\n\n<p>\u5927\u536b\u00b7\u514b\u62c9\u4f26\u65af\u00b7\u9ea6\u514b\u83b1\u5170<\/p>\n\n\n\n<p>David Clarence McClelland<\/p>\n\n\n\n<p>\u7f8e\u56fd\u5fc3\u7406\u5b66\u5bb6<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>1<\/strong>\u3001<strong>\u4e09\u4e2a\u9700\u6c42<\/strong><\/p>\n\n\n\n<p>\u9ea6\u514b\u83b1\u5170\u53d1\u73b0\u4e86\u4e09\u79cd\u4e3b\u8981\u7684\u52a8\u673a\u9700\u6c42\uff0c\u5305\u62ec\uff1a\u6210\u5c31\u9700\u6c42\u3001\u5f52\u5c5e\u9700\u6c42\u548c\u6743\u529b\u9700\u6c42\u3002\u6bcf\u79cd\u9700\u6c42\u5728\u4e2a\u4f53\u8eab\u4e0a\u7684\u4f53\u73b0\u7a0b\u5ea6\u5404\u4e0d\u76f8\u540c\uff0c\u901a\u5e38\u6709\u4e00\u79cd\u9700\u6c42\u5360\u4e3b\u5bfc\u5730\u4f4d\u3002\u4e3b\u5bfc\u9700\u6c42\u4f1a\u5f71\u54cd\u4e00\u4e2a\u4eba\u5982\u4f55\u5b9e\u73b0\u76ee\u6807\u3001\u5982\u4f55\u4e0e\u4ed6\u4eba\u4e92\u52a8\u4ee5\u53ca\u5982\u4f55\u5e94\u5bf9\u6fc0\u52b1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"625\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/06\/image-5.png\" alt=\"\" class=\"wp-image-478\" style=\"width:674px;height:auto\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/06\/image-5.png 576w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/06\/image-5-276x300.png 276w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"426\" src=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/06\/image-6.png\" alt=\"\" class=\"wp-image-479\" srcset=\"https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/06\/image-6.png 576w, https:\/\/mooda.com.cn\/wp-content\/uploads\/2025\/06\/image-6-300x222.png 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p><strong>1.\u6210\u5c31\u9700\u6c42\uff08need for Achievement\uff09\uff08nAch\uff09<\/strong><\/p>\n\n\n\n<p>\u6210\u5c31\u52a8\u673a\u5f3a\u7684\u4eba\uff0c\u5176\u52a8\u529b\u6e90\u4e8e\u8ffd\u6c42\u6311\u6218\u6027\u76ee\u6807\u3001\u5e0c\u671b\u6bd4\u522b\u4eba\u505a\u7684\u66f4\u597d\uff0c\u66f4\u52c7\u4e8e\u627f\u62c5\u4e2a\u4eba\u8d23\u4efb\uff0c\u4ed6\u4eec\u66f4\u559c\u6b22\u505a\u7ed3\u679c\u6e05\u6670\u53ef\u89c1\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>\u9ad8\u6210\u5c31\u9700\u6c42\u7684\u4eba\u5f80\u5f80\u503e\u5411\u4e8e\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u3001\u98ce\u9669\u9002\u4e2d\u7684\u4efb\u52a1\uff0c\u56e0\u4e3a\u4f4e\u98ce\u9669\u7684\u4efb\u52a1\u7f3a\u4e4f\u6311\u6218\uff0c\u800c\u9ad8\u98ce\u9669\u7684\u4efb\u52a1\u4ed6\u4eec\u53c8\u65e0\u6cd5\u63a7\u5236\u3002\u4ed6\u4eec\u901a\u5e38\u4ee5\u76ee\u6807\u4e3a\u5bfc\u5411\uff0c\u91cd\u89c6\u53cd\u9988\u3001\u66f4\u770b\u91cd\u81ea\u6211\u6fc0\u52b1\u800c\u4e0d\u662f\u5916\u90e8\u8ba4\u53ef\u3002<\/p>\n\n\n\n<p>\u8bb8\u591a\u4f01\u4e1a\u5bb6\u3001\u521b\u4e1a\u8005\u3001\u9500\u51a0\u3001\u79d1\u5b66\u5bb6\u7684\u90fd\u5c5e\u4e8e\u8fd9\u79cd\u5f3a\u6210\u5c31\u52a8\u673a\u7684\u4eba\u3002\u8fd9\u4e5f\u5f88\u597d\u7406\u89e3\uff0c\u56e0\u4e3a\u6210\u5c31\u52a8\u673a\u504f\u91cd\u81ea\u6211\u6fc0\u52b1\uff0c\u6240\u4ee5\u66f4\u5bb9\u6613\u4e0d\u53d7\u5e72\u6270\uff0c\u6709\u5229\u4e8e\u514b\u670d\u56f0\u96be\u3002\u7136\u800c\uff0c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u8fd9\u79cd\u4f01\u4e1a\u5bb6\u662f\u5458\u5de5\u773c\u4e2d\u6700\u597d\u7684\u8001\u677f\u3002\u6210\u5c31\u578b\u7684\u4f01\u4e1a\u5bb6\u5f80\u5f80\u559c\u6b22\u4eb2\u529b\u4eb2\u4e3a\uff0c\u8fd9\u5bfc\u81f4\u4ed6\u4eec\u5728\u4f01\u4e1a\u4e2d\u4e8b\u65e0\u5de8\u7ec6\u5730\u7ba1\u7406\u3002<\/p>\n\n\n\n<p>\u6210\u5c31\u52a8\u673a\u52a8\u673a\u5f3a\u7684\u4eba\u9700\u8981\u6ce8\u610f\u5230\u81ea\u5df1\u7684\u7f3a\u70b9\uff1a\u4e0d\u559c\u6b22\u56e2\u961f\u5408\u4f5c\uff0c\u4e0d\u613f\u5206\u62c5\u5de5\u4f5c\u91cf\u548c\u8d23\u4efb\uff0c\u56e0\u4e3a\u8fd9\u6837\u53ef\u80fd\u4f1a\u524a\u5f31\u4e2a\u4eba\u7684\u8d23\u4efb\u3002<\/p>\n\n\n\n<p><strong>2.\u6743\u529b\u9700\u6c42\uff08need for Power\uff09\uff08nPow\uff09<\/strong><\/p>\n\n\n\n<p>\u6743\u529b\u52a8\u673a\u5f3a\u7684\u4eba\uff0c\u5f80\u5f80\u5e0c\u671b\u81ea\u5df1\u80fd\u5f71\u54cd\u4ed6\u4eba\u6216\u638c\u63a7\u5c40\u9762\uff0c\u4ed6\u4eec\u66f4\u5bb9\u6613\u88ab\u9886\u5bfc\u529b\u3001\u5f71\u54cd\u529b\u548c\u8bf4\u670d\u529b\u6240\u5438\u5f15\uff0c\u671f\u671b\u83b7\u5f97\u5916\u90e8\u7684\u8ba4\u53ef\uff0c\u5e0c\u671b\u901a\u8fc7\u7ec4\u7ec7\u8d44\u6e90\u6216\u4eba\u5458\u6765\u5b9e\u73b0\u76ee\u6807\uff0c\u6709\u5f3a\u70c8\u7684\u5b58\u5728\u611f\u4e0e\u9886\u5bfc\u503e\u5411\u3002<\/p>\n\n\n\n<p>\u6743\u529b\u5bfc\u5411\u7684\u4eba\u3002\u5982\u679c\u4ed6\u4eec\u80fd\u591f\u6709\u6548\u5730\u59d4\u6d3e\u4efb\u52a1\uff0c\u901a\u5e38\u5c31\u80fd\u6210\u4e3a\u6210\u529f\u7684\u9886\u5bfc\u8005\u3002\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u6240\u6709\u6743\u529b\u578b\u52a8\u673a\u5f3a\u7684\u4eba\u90fd\u80fd\u6210\u4e3a\u4f18\u79c0\u7684\u9886\u5bfc\u8005\u3002\u90a3\u4e9b\u5484\u5484\u903c\u4eba\u3001\u4e13\u6a2a\u8dcb\u6248\u7684\u4eba\u5b9e\u9645\u4e0a\u53ef\u80fd\u4f1a\u964d\u4f4e\u5458\u5de5\u7684\u5de5\u4f5c\u7ee9\u6548\u3002\u53e6\u5916\uff0c\u53ea\u8981\u6709\u673a\u4f1a\uff0c\u4ed6\u4eec\u5c31\u4f1a\u6beb\u4e0d\u72b9\u8c6b\u5730\u66f4\u6362\u5de5\u4f5c\u5730\u70b9\u6216\u804c\u4f4d\u3002<\/p>\n\n\n\n<p>\u6743\u529b\u52a8\u673a\u5f3a\u7684\u4eba\u9700\u8981\u6ce8\u610f\u7684\u7f3a\u70b9\u662f\uff0c\u56e0\u4e3a\u8fc7\u4e8e\u5173\u6ce8\u5916\u5728\u7684\u8ba4\u53ef\uff0c\u6240\u4ee5\u5bb9\u6613\u5927\u8d77\u5927\u843d\u3001\u53cd\u590d\u65e0\u5e38\uff0c\u66f4\u5bb9\u6613\u53d7\u632b\u3002<\/p>\n\n\n\n<p><strong>3.\u5f52\u5c5e\u9700\u6c42\uff08need for Affiliation\uff09\uff08nAff\uff09<\/strong><\/p>\n\n\n\n<p>\u5177\u6709\u9ad8\u5ea6\u5f52\u5c5e\u611f\u9700\u6c42\u7684\u4eba\uff0c\u6e34\u671b\u5efa\u7acb\u4e0e\u7ef4\u6301\u548c\u8c10\u5173\u7cfb\uff0c\u6ce8\u91cd\u7fa4\u4f53\u8ba4\u540c\u4e0e\u4eba\u9645\u4e92\u52a8\u3002\u4ed6\u4eec\u91cd\u89c6\u5408\u4f5c\u800c\u975e\u7ade\u4e89\uff0c\u5e76\u4e14\u901a\u5e38\u5c06\u4eba\u9645\u5173\u7cfb\u7f6e\u4e8e\u4efb\u52a1\u7ed3\u679c\u4e4b\u4e0a\u3002\u4ed6\u4eec\u4e0d\u559c\u6b22\u72ec\u81ea\u5de5\u4f5c\uff0c\u5f80\u5f80\u5bf9\u793e\u4ea4\u6697\u793a\u654f\u611f\uff0c\u901a\u5e38\u88ab\u89c6\u4e3a\u5fe0\u8bda\u4e14\u4e50\u4e8e\u5408\u4f5c\u7684\u4eba\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5f52\u5c5e\u611f\u5bfc\u5411\u9ad8\u7684\u4eba\u5728\u9700\u8981\u5efa\u7acb\u5173\u7cfb\u3001\u63d0\u4f9b\u5ba2\u6237\u670d\u52a1\u6216\u63d0\u5347\u56e2\u961f\u51dd\u805a\u529b\u7684\u5c97\u4f4d\u4e0a\u8868\u73b0\u51fa\u8272\u3002<\/p>\n\n\n\n<p>\u540c\u6837\u8bf4\u8bf4\u7f3a\u70b9\uff0c\u5f52\u5c5e\u611f\u9a71\u52a8\u578b\u7684\u5458\u5de5\u5728\u56e2\u961f\u4e2d\u8868\u73b0\u51fa\u8272\uff0c\u4f46\u4ed6\u4eec\u4e5f\u5f80\u5f80\u5e76\u975e\u6700\u4f73\u5458\u5de5\u3002\u56e0\u4e3a\u4ed6\u4eec\u7f3a\u4e4f\u52a8\u529b\u53bb\u505a\u5f97\u66f4\u597d\uff0c\u4ed6\u4eec\u66f4\u5bb9\u6613\u6ee1\u8db3\u4e8e\u73b0\u72b6\u3002<\/p>\n\n\n\n<p 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class=\"screen-reader-text\">\u201c\u4e09\u6b32\u9a71\u52a8\uff1a\u9ea6\u514b\u83b1\u5170\u5e26\u4f60\u770b\u61c2\u804c\u573a\u4eba\u7684\u4e09\u79cd\u52a8\u673a\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/476"}],"collection":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=476"}],"version-history":[{"count":3,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/476\/revisions"}],"predecessor-version":[{"id":582,"href":"https:\/\/mooda.com.cn\/index.php?rest_route=\/wp\/v2\/pages\/476\/revisions\/582"}],"wp:attachment":[{"href":"https:\/\/mooda.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}